Week 1 - MBA 6101: Ascend Your Startup

 

The publication 'Ascend Your Startup: Conquer the 5 Disconnects to Accelerate Growth' is a game-changing solution for start-ups who have hit a roadblock on their road to success. Within the publication, author Helen Yu recites many years of wisdom and hands on experience to provide a revolutionary framework for both founders and CEOs that allows them to scale their firms both more effectively and efficiently. 



Within chapter 1 of the book, Author Helen Yu provokes 5 key questions that should always be both asked and answered prior to the execution or inception of a new business idea or proposal. The 5 defining questions are highlighted as follows:

  • Why are you doing this?
  • What problem are you solving?
  • Define what success looks like?
  • How can you honour your brand?
  • How will you prepare?

In the realM of business, success is not handed out easily. According to the Bureau of Labor Statistics, 20% of new enterprises fail in the first two years, 45 percent in the first five years, and 65 percent in the first ten years with only 25% of new enterprises survive for 15 years or more (Deane, 2022). These statistics are heavily highlighted by the book's purpose of assisting startup organizations getting off of the ground and beating the odds.


References

Deane, M. T. (2022, February 16). Top 6 reasons new businesses fail. Investopedia. https://www.investopedia.com/financial-edge/1010/top-6-reasons-new-businesses-fail.aspx#:~:text=According%20to%20the%20U.S.%20Bureau,to%2015%20years%20or%20more.

Yu, Helen. (2021). Ascend your start-up. Made for Success Publishing.







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