Week 2 - MBA 6101: Ascend Your Startup (MVP)
Within this chapter of Ascend your Startup, Minimal Viable Product (known as MVP) is defined as an early version/model/production stage of a product or service. This product is launched with just enough functionality to tempt early adopters to acquire and test the product thus allowing the operating organization to collect relevant data regarding the product and its public reception/sales data before investing more time and capital into the products further development and production.
Within the text, Yu provokes 2 key questions regarding minimal viable product that should be asked to one self before further time and capital investment:
- What is your minimal viable project?
- How will you pilot your product?
An Minimal Viable Product's key benefit is that it helps you to learn about your customers' interest in your product before completely developing it and spending excess funds that may not be able to be recouped in the future. The sooner you can figure out whether your product will sell, the less time and money you'll waste on something that won't. This ultimately leads to efficiency within the production and growth process.
References
Yu, Helen. (2021). Ascend your start-up. Made for Success Publishing.

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