Week 2: MBA 6101: Social Media and TikTok

 TikTok is a relatively new-to-market social media application that has taken the digital world by storm. This application is characterised by short videos that can be scrolled between seamlessly and endlessly with a range of topics and areas to keep you hooked for hours on end. Although the majority of the content generate is personal or private, many major brands and organisations have began to use TikTok as a advertising medium to promote their product and services whilst simultaneously connecting with their customer base on a down-to-earth, relatable level. This platform gives 'personality' and a real connection between the brand and the individual consuming their content. This, in return, has the power to offer great marketing potential whilst developing a solid fanbase of dedicated fans/customers. 

TikTok as an application has many different uses from a marketing perspective. As previously stated, many brands are able to utilize this platform to seamlessly connect with fans and consumers of their product to increase sales. On the other hand, TikTok is a great tool for individuals looking to not only promote a product, but to also promote themselves. This has created a new wave of 'celebrity' that is characterised by the term 'TikTok Famous'. This characteristic of the app has seen many individuals rise to stardom out of nowhere (in most cases, with no distinguishable talent), which is the same impact that it has the potential to have on products being promoted within the platform. This can especially help small business who of which do not have a large marketing budget as they can post on TikTok for free and their engagement will depend on how good their production/marketing initiatives were - it is truly a platform in which you control your own success and destiny. 


References

Aslam, Salman. Tiktok by the numbers (2022): Stats, Demographics & Fun Facts. Retrieved May 13, 2022, from https://www.omnicoreagency.com/tiktok-statistics/

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