Week 3 - MBA 6101 - Ascend Your Startup

 Within this week's chapter of Ascend your Startup, we are confronted with key questions...

what product category are you really in? 

A key question that any fledgling entrepreneur really needs to ask themselves. If the product category is not clearly defined, it can be an uphill battle from day one which ultimately hinders the likelihood of success and longevity within the business. There are many questions that need to be asked relating to the demographic that the product applies to and the expected level of demand, just to name a few.

Who will be by your side, and who will leave? 

The chaos and emotional rollercoaster associated with the incorporation and development of a business can require a solid foundation of individuals around you that are willing to stick by through the good days and the bad. These individuals need not be family members, and the author states that you should look outside of your inner circle and expand your horizons to other industry professionals that possess similar goals and objectives to that of yourself. 



Four key roles as defined by Yu:

Thought Leader - Offers guidance and insight to the team.

Challenger - Challenges the true value of the product.

Collaborator - Creates internal teams and operating groups.

Operator - Executes final projects plans and develops expected findings.


Yu, H. (2021). Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth. 

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