Week 5 - MBA 6101 - Guerrilla Marketing

This chapter of the book Guerrilla Marketing had a heavy emphasis on the importance of creativity and how it is applied. There is a clearly defined, 7-step process that should be followed for the successful execution of your campaign...
  1. Find the inherent drama
  2. Translate the inherent drama into a meaningful benefit
  3. State your benefits in as believable of a way as possible
  4. Get peoples attention
  5. motivate your audience to get involved
  6. Communicate clearly
  7. Measure your final product against your creative strategy
Another key part of this chapter puts focus on the development of a marketing calendar. This tool will allow and assist you when looking to make a clearly formatted schedule of upcoming marketing activities and related items, such as expenses and budget. These documents are important therefore are usually developed based on quarterly or yearly results, but can also be adjusted for new additions to the marketing schedule. 


References
Levinson, J. C. (2012). Guerrilla Marketing (4th Edition)


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