Week 5 - MBA 6101 - Google Ads

 This week we looked to enable a google advertisement linked directly to out website that we created using the google domains earlier in the semester. This was the process of getting the ad completed, paid for and active:


1. Decide on the name of the organisation that your ad will be tailored around. 




2. Decide on where you want the ad to redirect. In my case, I used my made-up website that we created for this class, jackjarvismba.com. I utilised this as a proof of concept.




3.  Write the advert! For this section, I derived multiple headings and descriptions that relate to my concept business. These titles need to be attractive and eye catching to catch potential customers. 


4. Pick the target demographic of the Ad. As I am located in Phoenix, I wanted to run the ad for this geographic region. This does not directly relate to my target audience or specific demographics but is more of a proof of concept in densely populated urbanised area. 


5. Allocate a budget. For my ad run, I decided on ~$91/month in expenditure. This correlates to roughly $3 per day. 



6. Wait for approval of your proposed and submitted advertising campaign and keep checking on the important metrics!













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