Jack Jarvis - Marketing Blog

For this week's hands-on assignment we were tasked with creating a logo for a company or service that was applicable to us as individuals. For this task, we were supplied with the website www.logomaker.com. Below is the opening user interface you are exposed to upon entering the site: As seen above, there is a very simplistic, user friendly interface that requires you to type in some key information regarding your industry, company name, and a slogan/tagline. For this example, I populated the information with the following information: After populating the fields with your desired input, you simply press the orange 'Make a Logo' prompt and the website will take you to another page in which you can decide on a theme/style that you would like your logo to be centred around. Here is an image of the user interface we are presented with: For my example, I have decided to select the 'Initial, 'Icon and 'Badge' logo styles. You have the option to chose up to 3 ther...

Week 8's readings into Jay Conrad Levinson's book Guerrilla Marketing has a emphasis on the effects of both free and paid marketing. There is a wealth of free methods offered to us that would assist in growing a brand or company image without needing an substantial initial investment. These methods can come in the form of personal research (utilizing the internet, etc), questionnaires, focus groups and much more. This is when the beauty of guerrilla marketing as it's own aspect comes into play as it allows for the true determination and creativity of the individual to utilize a range of low-cost yet effective methods in search of real, tangible results.  These methods are all extremely versatile and can be tailored to your business's needs/personal desires. For example, you can make your questionnaires long or short depending on the type of response and level of reception you hope to achieve - external researching pr ovides the insight that in general, typical response...

This week's readings into Surfing the Tsunami by Todd Kelsey had a key emphasis on introducing us to key figures within the world of AI and the influence that they have exerted. One of the figures that I was most intrigued by was Andrew Ng due to his accomplishments and it pushed me to do some further research into his history and how he became the prominent figure that he is today. Andrew Ng is a British-born American computer scientist who focuses his work to both machine learning and artificial intelligence (AI). He has been a key figure in the development of Google Brain and was also appointed as chief data scientist at Baidu - where he was tasked with developing the organisations artificial intelligence team. As well as these achievements, Andrew Ng was also the co-founder of Coursera - an educational company that has the vision of providing key life transforming opportunities for people in all corners of the globe.  This chapter was a great insight into the opinions of leadi...

This weeks assignment directed us to utilize the Wombo.Art online application to create and share images that were generated by AI. This was an extremely simple process that provided instant results. The first step of the process was to craft a statement, slogan or string of words that you wanted the AI to work with. This would influence the output and create artwork that was specially tailored to your request. There is a range of art styles offered and each provides it own unique spin on the phrase, word or slogan that you chose to input. You are also able to upload a photo or image directly from your device to influence the artwork and help the AI create something that is more suitable to your needs and desires.  Here are a few examples of different phrases accompanied by different art styles: 1. Never Ending Flowers / Style: Radioactive  2. Sport Dog / Style: Love 3. Rain Pontiac / Style: Wuhtercuhler Once your artwork is generated, you are given the opportunity to name the...

This week's readings into chapter 7 of Guerrilla Marketing by Levinson has a key emphasis on money saving techniques when utilising an effective guerrilla marketing campaign. There is a range of practices mentioned that can all be use when looking to reduce marketing costs yet still get effective results and return on investment.  There is a range of techniques that you, as a marketer, can utilise to reduce costs to a minimum. These techniques can be defined by sticking to a set marketing campaign, bartering better deals and ask lots of questions (to consumers, so that you can pinpoint the perfect execution). The key focus of this is to enable to advertiser to create value for their products generating interest and value. As seen in many of my peer's posts, there is a heavy focus on Costco and their business practices. Somehow, everyone is aware of Costco, yet I cannot recall ever seeing an advert for the organisation. As a British citizen I was always aware of the importance ...

This chapter of Guerrilla Marketing has a heavy focus on finding the most effective weapon in your advertising arsenal and maximising it's usage and efficiency. This, in simple terms, means that each and every product or service has a more suitable medium of advertising when compared with another one. For example, television campaigns are great are promoting visuals and animation-orientated campaigns whilst print media is more suited for getting important, face-value information across. This is important for advertisers to understand as they do not want to get stuck promoting a product or service through an ineffective medium that is hindering the potential growth and prosperity of the organisation.                                                                         ...