Week 6 - MBA 6101 - Guerrilla Marketing

This chapter of Guerrilla Marketing has a heavy focus on finding the most effective weapon in your advertising arsenal and maximising it's usage and efficiency. This, in simple terms, means that each and every product or service has a more suitable medium of advertising when compared with another one. For example, television campaigns are great are promoting visuals and animation-orientated campaigns whilst print media is more suited for getting important, face-value information across. This is important for advertisers to understand as they do not want to get stuck promoting a product or service through an ineffective medium that is hindering the potential growth and prosperity of the organisation. 


                                                           


Another factor involved within this chapter is that certain product and advertising campaigns are more desired during different periods of the year. For example, it would not make sense for a bauble supplier to develop and initiate marketing campaigns in the month of April as this will yield a poor return on investment as this is a time in which demand for that product is extremely low - as opposed to them running the add in the final 3 months of the year when demand for that specific product or service is extremely high. In conclusion, no matter what method you decide to use, as an advertiser/marketer you should be prepared to master that medium and maximise the potential results and returns on investment. The more effective mediums that a marketing department/team/individual can master, the more potential outlets for success and growth an organisation has access to. 

References

Levinson, J. (2007). Guerrilla Marketing, 4th Edition

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