Jack Jarvis - Marketing Blog

In the modern day it is true - LinkedIn is certainly no background dwelling, defunked social media application that sits there collecting dust, much like your resume does when it is not being thrown around different hiring departments. Today, LinkedIn is the go-to tool for employers and job-hunters looking to make a great first impression. This application is a useful tool for all members of the workforce; new entrants, such as those graduating from university, and also those who are experienced in their field and have already been through an educational and professional background.  It's hard to singularly justify just how influential LinkedIn has really become today but there is one thing that is certain... a public 'disasterclass' on LinkedIn can be a career ending offence. This creates many of the issues associated with the platform today - thanks to 'cancel culture' that we see it is hard to view a genuine face or connection behind a profile on the app as most ...

The article 'Let's Avoid the Digital Dark Ages, with Non-Toxic Social Media ' by Todd Kelsey unearths the dark side of technological advancement and many of the problems and setbacks associated with it. There was one particular area of discussion that stuck with me as a reader and that was the topic regarding losing data to the change in formats and advancements in technology. This brought back many memories of my first experience with the iPhone - when upgrading from (I think) the 3GS to the 4, there was no way to easily transfer all data from phone to phone successfully. As somewhat of a photography fanatic, this was problematic for me as I enjoyed having the images that I had taken on my active device therefore I no choice but to craft my own solution - I was going to email all the photos I wanted on my new device to my new device. This ultimately did work but is not viable on a large scale and would not work in todays world where individuals have tens of thousands of im...

For week 4's readings into the book Guerrilla Marketing by Levinson, we take a dive into the importance of developing and committing to a marketing campaign. Within this area, there is a range of answers that need to be identified before execution - such as the goals and objectives of your organisation, your target market/demographic and how your product satisfies a need in the marketplace.  Key questions to ask prior to strategy formulation: Does it offer a benefit that my target audience really wants? Is it an honest-to-goodness benefit? Does it truly separate me from my competition? Is it unique and/or difficult to copy? If you do not have a solid foundation of answers for the these questions, you may want to rethink the process so far and take a step back to avoid falling at the 'first hurdle'. Each of these questions should have a defining answer prior to the execution of the marketing strategy so that you have the best possible chance at success. There are a range of...

Chapter 3 of the book Guerrilla Marketing introduced us to the '16 key secrets'. These secrets are defined as commitment, investment, consistent, confident, patient, assortment, subsequent, convenient, amazement, measurement, involvement, dependent, armament, consent, content, augment.  From these 16 'secrets', the ones that reside with me more closely as an individual are certainly commitmen, investment and patience. I believe that commitment should be the foundation of everything we strive to be great in - weather that be at work or in the classroom in an academic setting. Each and every great story begins with a commitment to a cause that's worth both working towards and fighting for. In this situation, marketers need to be committed to a project or advertising campaign if they are wanting to see results which his can take many attempts but morale and commitment to the cause needs to be kept if results want to be achieved.  The idea of investment is another ...

Chapter 3 of Surfing the Tsunami took a dive into the different perspectives that the public eye may have on the role and implementation of AI in the modern world. The section highlights 3 main categories that are defined as optimists, pessimists and realists. Within the chapter there is a range of prompts that can allow you to quickly gather an opinion of your own and drop yourself into one of the 3 categories.  Optimist The optimist can be defined as an individual who has a positive outlook on the implementation of Artificial Intelligence (AI) within our society. This person is able to see all of the great and positive uses fo the technology and benefits for the greater good of society.  Pessimist The pessimist can be defined as an individual who has a negative outlook on the implementation of artificial intelligence (AI) within our society on a day-to-day basis. This person may have a hard time seeing the positive aspects of artificial intelligence and may become fixated o...

 Within this week's chapter of Ascend your Startup , we are confronted with key questions... w hat product category are you really in?  A key question that any fledgling entrepreneur  really needs to ask themselves. If the product category  is not clearly defined, it can be an uphill battle from day one which ultimately hinders the likelihood  of success and longevity within the business. There are many questions that need to be asked relating to the demographic that the product applies to and the expected level of demand, just to name a few. Who will be by your side, and who will leave?  The chaos and emotional rollercoaster associated with the incorporation  and development of a business can require a solid foundation of individuals around you that are willing to stick by through the good days and the bad. These individuals need not be family members, and the author states that you should look outside of your inner circle and expand your horizon...

  www.jackjarvismba.com This week's hands-on assignment listed in the syllabus was to create a basic website in Google Sites with 3-4 pages, including a description of your services (marketing services, about, and contact information). As this was something new to me, I decided to dive in and use google domains to purchase a easy to access domain name that was relevant to me. As you can see, the domain from Google Domain's directly comes in at only $12/year : After purchasing the domain, my next step was to link it to a site. For this, I went to Google Sites and created a template that suited my proposed business. I chose a consulting/marketing firm, picked a template, filled out the appropriate information and got ready to publish: After this, I clicked the publish button on the top right corner, connected my paid domain (jackjarvismba.com) and waited for the link to happen. Google notified me that it can take up to 48 hours! My website is orientated around a made-up consulta...

Within this chapter of Ascend your Startup , Minimal Viable Product (known as MVP) is defined as an early version/model/production stage of a product or service. This product is launched with just enough functionality to tempt early adopters to acquire and test the product thus allowing the operating organization to collect relevant data regarding the product and its public reception/sales data before investing more time and capital into the products further development and production. Within the text, Yu provokes 2 key questions regarding minimal viable product that should be asked to one self before further time and capital investment: What is your minimal viable project? How will you pilot your product?   An Minimal Viable Product's key benefit is that it helps you to learn about your customers' interest in your product before completely developing it and spending excess funds that may not be able to be recouped in the future. The sooner you can figure out whether your produ...

 TikTok is a relatively new-to-market social media application that has taken the digital world by storm. This application is characterised by short videos that can be scrolled between seamlessly and endlessly with a range of topics and areas to keep you hooked for hours on end. Although the majority of the content generate is personal or private, many major brands and organisations have began to use TikTok as a advertising medium to promote their product and services whilst simultaneously connecting with their customer base on a down-to-earth, relatable level. This platform gives 'personality' and a real connection between the brand and the individual consuming their content. This, in return, has the power to offer great marketing potential whilst developing a solid fanbase of dedicated fans/customers.  TikTok as an application has many different uses from a marketing perspective. As previously stated, many brands are able to utilize this platform to seamlessly connect with f...

 The book Guerrilla Marketing has an emphasis on a type of marketing methodology in which a company advertises a product or service by engaging in unconventional methods of promotion. Guerrilla marketing varies from traditional marketing in that it depends heavily on human interaction, has a lower budget, and focuses on small groups of promoters who are responsible for spreading the word in a localized location rather than through broad media campaigns. Guerrilla marketing is mainly reliant on creativity and employs characteristics similar to that seen during 'guerrilla warfare', hence the derived name of this method.  The goal of this strategy is to surprise the consumer, leave a lasting impression, and generate a lot of talk on social media.  Within Guerrilla marketing - the possibilities are endless! This newly developing wave of marketing empowers all businesses to be innovative and develop their own marketing tools and incentives. This method of advertising and ...

Todd Kelsey's book, Surfing the Tsunami , explores the influence of artificial intelligence (AI) on jobs. Ultimately, the purpose of artificial intelligence is to see how far computers can be taken to stimulate or potentially exceed human intelligence  One of AI's main goals is to automate routine work so that people can focus on more analytical tasks.  The publication also discusses how artificial intelligence has evolved software automation from pencil and paper to calculators and spreadsheet systems and how these new technological advancements have been put to use in modern day applications.   Surfing the Tsunami shows how swiftly artificial intelligence has advanced in the business realm. Many human jobs are at risk of being replaced by AI, which has the potential to harm society. Since  machines can  consistently and reliably analyze data faster and more efficiently than humans, this asset-class risks becoming obsolete if their work does not adapt appr...

  The publication ' Ascend Your Startup: Conquer the 5 Disconnects to Accelerate Growth' is a game-changing solution for start-ups who have hit a roadblock on their road to success. Within the publication, author Helen Yu recites many years of wisdom and hands on experience to provide a revolutionary framework for both founders and CEOs that allows them to scale their firms both more effectively and efficiently.  Within chapter 1 of the book, Author Helen Yu provokes 5 key questions that should always be both asked and answered prior to the execution or inception of a new business idea or proposal. The 5 defining questions are highlighted as follows: Why are you doing this? What problem are you solving? Define what success looks like? How can you honour your brand? How will you prepare? In the realM of business, success is not handed out easily. According to the Bureau of Labor Statistics, 20% of new enterprises fail in the first two years, 45 percent in the first five y...

My name is Jack Jarvis and I am from Middlesbrough, England (~2 hours outside of Manchester). I relocated to the United States in 2017 when offered a Soccer scholarship in North Carolina. Upon completion of my undergraduate studies - graduating with a bachelors degree in Business Administration - I transferred to Benedictine to continue both my athletic and academic career.  Currently, I am a full time student but aspire to begin a career in the world of marketing upon graduation this summer. In my free time, I enjoy spending time with friends, family and my dogs! Thank you for visiting and I look forward to a great class with all of you!