Jack Jarvis - Marketing Blog

Todd Kelsey's book Surfing the Tsunami has been a great introduction into the world of AI. Prior to this class, I had little to no experience with the world of artificial intelligence and was slightly naive to the way in which the world was moving (at an exceptionally rapid pace). From all of the information I have been hit with, the key point that I have taken away is that we need to embrace AI. It's going to play a huge role in out future and we need to look to adapt rather than to overcome.  I was lucky enough to be given the opportunity to ask Todd Kelsey, the author of Surfing the Tsunami himself, some direct questions that I had regarding AI/Quantum and the future. Here is the transcript of our Q&A - I feel like this is valuable information that needs to be shared as there's no one better to consult than the author himself: (Todd Kelsey's responses are following the '>' symbol) As you will see below, I decided to share a story with Todd Kelsey that...

For this week's hands-on assignment we were tasked with creating a logo for a company or service that was applicable to us as individuals. For this task, we were supplied with the website www.logomaker.com. Below is the opening user interface you are exposed to upon entering the site: As seen above, there is a very simplistic, user friendly interface that requires you to type in some key information regarding your industry, company name, and a slogan/tagline. For this example, I populated the information with the following information: After populating the fields with your desired input, you simply press the orange 'Make a Logo' prompt and the website will take you to another page in which you can decide on a theme/style that you would like your logo to be centred around. Here is an image of the user interface we are presented with: For my example, I have decided to select the 'Initial, 'Icon and 'Badge' logo styles. You have the option to chose up to 3 ther...

Week 8's readings into Jay Conrad Levinson's book Guerrilla Marketing has a emphasis on the effects of both free and paid marketing. There is a wealth of free methods offered to us that would assist in growing a brand or company image without needing an substantial initial investment. These methods can come in the form of personal research (utilizing the internet, etc), questionnaires, focus groups and much more. This is when the beauty of guerrilla marketing as it's own aspect comes into play as it allows for the true determination and creativity of the individual to utilize a range of low-cost yet effective methods in search of real, tangible results.  These methods are all extremely versatile and can be tailored to your business's needs/personal desires. For example, you can make your questionnaires long or short depending on the type of response and level of reception you hope to achieve - external researching pr ovides the insight that in general, typical response...

This week's readings into Surfing the Tsunami by Todd Kelsey had a key emphasis on introducing us to key figures within the world of AI and the influence that they have exerted. One of the figures that I was most intrigued by was Andrew Ng due to his accomplishments and it pushed me to do some further research into his history and how he became the prominent figure that he is today. Andrew Ng is a British-born American computer scientist who focuses his work to both machine learning and artificial intelligence (AI). He has been a key figure in the development of Google Brain and was also appointed as chief data scientist at Baidu - where he was tasked with developing the organisations artificial intelligence team. As well as these achievements, Andrew Ng was also the co-founder of Coursera - an educational company that has the vision of providing key life transforming opportunities for people in all corners of the globe.  This chapter was a great insight into the opinions of leadi...

This weeks assignment directed us to utilize the Wombo.Art online application to create and share images that were generated by AI. This was an extremely simple process that provided instant results. The first step of the process was to craft a statement, slogan or string of words that you wanted the AI to work with. This would influence the output and create artwork that was specially tailored to your request. There is a range of art styles offered and each provides it own unique spin on the phrase, word or slogan that you chose to input. You are also able to upload a photo or image directly from your device to influence the artwork and help the AI create something that is more suitable to your needs and desires.  Here are a few examples of different phrases accompanied by different art styles: 1. Never Ending Flowers / Style: Radioactive  2. Sport Dog / Style: Love 3. Rain Pontiac / Style: Wuhtercuhler Once your artwork is generated, you are given the opportunity to name the...

This week's readings into chapter 7 of Guerrilla Marketing by Levinson has a key emphasis on money saving techniques when utilising an effective guerrilla marketing campaign. There is a range of practices mentioned that can all be use when looking to reduce marketing costs yet still get effective results and return on investment.  There is a range of techniques that you, as a marketer, can utilise to reduce costs to a minimum. These techniques can be defined by sticking to a set marketing campaign, bartering better deals and ask lots of questions (to consumers, so that you can pinpoint the perfect execution). The key focus of this is to enable to advertiser to create value for their products generating interest and value. As seen in many of my peer's posts, there is a heavy focus on Costco and their business practices. Somehow, everyone is aware of Costco, yet I cannot recall ever seeing an advert for the organisation. As a British citizen I was always aware of the importance ...

This chapter of Guerrilla Marketing has a heavy focus on finding the most effective weapon in your advertising arsenal and maximising it's usage and efficiency. This, in simple terms, means that each and every product or service has a more suitable medium of advertising when compared with another one. For example, television campaigns are great are promoting visuals and animation-orientated campaigns whilst print media is more suited for getting important, face-value information across. This is important for advertisers to understand as they do not want to get stuck promoting a product or service through an ineffective medium that is hindering the potential growth and prosperity of the organisation.                                                                         ...

This blog post is going to look at my google ads campaign and my utilisation of the google ads app that is available on both iOS and Android's respective app stores. All screenshots are taken from the iOS google ads application. This was my first time using the app and I think that it is much easier to understand and has a much more friendly user interface when looking to find key information and metrics relating to your advertisement.  For my campaign, I decided to set a budget of $91 for the month, this correlated to around $3 per day: I was only charged this fee on 2 occasions as my ad did not reach a large enough audience to trigger further payment. This is something I do like about the platform as you only pay for results and not just the hope of getting results. From my perspective, this is great business practise by Google! I picked the following geographical region to show my campaign. I also allowed the ad to be active 24 hours, 7 days a week with no time limits or restric...

 Week 6's readings into Kelsey's Surfing the Tsunami focuses on the core of artificial intelligence and it's growth/development through coding. This is a field that needs to be understood in depth as coding and software engineering are highly valuable skills to possess. In the modern world, careers within these fields are extremely lucrative and consistently offer 6-figured salaries. These field of discussion reminds me of an online content creator that I have followed for some time now - @FrankNiu, an ex-employee of Netflix that was an important figure within their software engineering department. Frank speaks extremely highly of the industry and the various perks it can offer to your life- such as great compensation and an extremely favourable work-life balance. Personally, I want to learn how to code and have recently been looking into platforms that I could learn the skill. One that looks very promising is Khan Academy as they offer a down to earth, easy to understand ...

 This week we looked to enable a google advertisement linked directly to out website that we created using the google domains earlier in the semester. This was the process of getting the ad completed, paid for and active: 1. Decide on the name of the organisation that your ad will be tailored around.  2. Decide on where you want the ad to redirect. In my case, I used my made-up website that we created for this class, jackjarvismba.com. I utilised this as a proof of concept. 3.  Write the advert! For this section, I derived multiple headings and descriptions that relate to my concept business. These titles need to be attractive and eye catching to catch potential customers.  4. Pick the target demographic of the Ad. As I am located in Phoenix, I wanted to run the ad for this geographic region. This does not directly relate to my target audience or specific demographics but is more of a proof of concept in densely populated urbanised area.  5. Allocate a budget. F...

This chapter of the book Guerrilla Marketing had a heavy emphasis on the importance of creativity and how it is applied. There is a clearly defined, 7-step process that should be followed for the successful execution of your campaign... Find the inherent drama Translate the inherent drama into a meaningful benefit State your benefits in as believable of a way as possible Get peoples attention motivate your audience to get involved Communicate clearly Measure your final product against your creative strategy Another key part of this chapter puts focus on the development of a marketing calendar. This tool will allow and assist you when looking to make a clearly formatted schedule of upcoming marketing activities and related items, such as expenses and budget. These documents are important therefore are usually developed based on quarterly or yearly results, but can also be adjusted for new additions to the marketing schedule.  References Levinson, J. C. (2012). Guerrilla M...

As highlighted in Surfing the Tsunami but Todd Kelsey, the issues of a human-orientated workforce being overpowered by that of artificial intelligence is something that is prominent in todays society. There is many jobs and instances in the modern world that has seen human workers become obsolete due to the pure efficiency and accuracy that AI can offer as opposed to that of a human workforce. Although this is the case, Kelsey cites that it is important that we do still maintain a human workforce and not allow all industries to transition over to AI means of operations and production. Although this is the case, it is also stated that the adoption of AI (when done correctly) is integral to the economic success of the future of the world.  I have had personal, hand-on experience with AI taking over human-manned tasks. Around a year or so ago - during the prime months of the Covid pandemic - I completed a small work stint at Amazon based out of Darlington, England. Within their wareh...